About Us

Fantasy Football Metrics is a concept designed around the "Moneyball" philosophy: 

The idea of studying and developing Metrics to uncover hidden value and opportunity in putting a Fantasy Football team together. If you want to hear that all the top players from last year, are magically the best options for this year too...you won't enjoy our analysis. We are an alternative to the mainstream media-hype and groupthink for Fantasy Football. We are businessmen and statisticians (and passionate Fantasy/Football fans) coming together to find a mathematical/statistical edge within Fantasy Football. You can't watch every game, or know every player's background; we couldn't either, so we build computer models to tell us about these players based on performance and measurables from college to the pros.

Frequently Asked Questions

Why can't I download the app on my desktop?

The app link opens the app store when viewing on a mobile device only.

When viewing this link on a desktop, or laptop it will only load the website not the app store specific to the users' device.

Why doesn't the 'existing user' function work on the DFS Lineup Optimizer?

Beginning in 2019, the Optimizer is a separate entity, in partnership with Advanced Sports Logic. Presently, login is handled therein so existing FFM/CFM users is not synonymous with existing Optimizer users, in this case.

You can sign up with your existing FFM/CFM login credentials to make logging in easier but if you've never purchased the Optimizer at this URL https://ffm.fantasysporttools.com/ then you are a NEW user.

How do I stop Fantasy Football Metrics from charging me again next term?

PayPal: You can do this directly in your PayPal dashboard:


This will cancel recurring payments but keep the member access open until term end. If you would also like to end access to the site, log in to your FFM/CFM Member area and choose "yes" under Cancel Membership. Remember to do this for any/all accounts you hold.

member profile

Stripe users: please contact support to cancel recurring payments.

Why can't I log into the app with my subscription login?

The app, created by Franklin Trust Media, is separate from your FFM/CFM login. When you first download the app, you can register for use of the app via Facebook, Google or use a custom email and password.

If you are going to do the latter, it's best practice to use the same email/password that you use for your subscription(s) but this isn't necessary nor does it conflict with the usage of the site and/or app content.

After logging in to the app, you will still need to log in to the protected parts of the site using your subscription login.

$29.99 is a lot for a Fantasy Football Draft Guide?

In reality, it is a bargain. I don't mean that to be cute. We are going to evaluate and write up 600+ players in our draft guide, and monitored it round-the-clock. It is a 150-200 page book in reality. Not only are there hours of reading and entertainment to be enjoyed, but the "book" keeps updating itself -- a constant scouting report delivered to your doorstep. There are hours and hours of usefulness and entertainment to be had. In addition, you are not doing this for your health -- you are trying to win something, no? Whether for pride and/or monetary gain the guide is an investment to play the game with more (and different) information.

Not only is this draft guide designed to be a snapshot for the upcoming season, but it was also created to be a bible to refer back to during the season -- we are writing up 200+ WRs, 200+ RBs, and 100+ TEs, and 50+ QBs with the purpose of evaluating players when the inevitable injury hits and lesser-known players start to emerge. Our draft guide treats Andrew Luck and Coby Fleener and their lesser-known teammates RB Zurlon Tipton and TE Erik Swoope with the same passion and analysis. We do not just side-note the lesser-known players, or write a 10-word sentence/blurb analysis...we analyze them like all the other Fantasy Football players -- discussing current and long-term possibilities.

What we won't do -- is guarantee you are going to "dominate" your Fantasy league. Our web designer is always asking me if he can use the testimonials for marketing purposes; but the answer is always NO! You will never see: John D. from New York says, "Fantasy Football Metrics helped me win all my leagues."  Fantasy Football testimonials make my skin crawl.

We have literally over a million words written on our website for you to access. We publish free projections each week during the season. We offer two unique products: a Fantasy Football Draft Guide, and a College Football/NFL Draft Scouting website service. We are on the record. You can see for yourself what we are all about and the approach we are taking.

Fantasy Football is a game that you are not statistically favored to win the championship in, no matter how great your team is. The smart money is to take the "field" (the other 9 to 11+ teams in your league) versus you to win the title. We guarantee nothing. What we would guarantee is -- you will not find this style of information and player analysis anywhere else. Our passion is player analysis, finding and identifying talent (or busts) ahead of the mainstream, and using this information to help push more odds in your favor in this game we all love.

Even if all our draft guide projections suck royally...it's still pretty entertaining. Cheaper than dinner out or a movie for two...especially considering you will have more than two hours of enjoyment. Plus, our Draft Guide keeps updating throughout the preseason for bonus material...even better than a "DVD extra"!

View More in our wiki

About the Sports Analyst & Writer

Over a decade ago, I was a fan of the book and concept of Moneyball. I always wondered when that concept would hit the NFL, but I never saw much on it. One day, I started tinkering with some Moneyball concepts for my Fantasy Football activities because I was too busy with family and work to really watch all the games and read all the material for myself. What I did get from the sports media wasn't getting me anywhere – the same people all talking about the same things…and almost always wrong.

I started developing scouting formulas using the data an amateur could get their hands on and began testing and implementing it for my Fantasy Football strategy. When I started sharing my football work with people at work or friends/family – they wouldn’t leave me alone. I didn’t realize the love for Fantasy Football and the quest people had for new data. I started thinking there might be a bigger audience for my work.

I began publishing work online in my spare time, and it grew quickly. As fantasy grew and as I saw NFL teams starting to show interest in my work, I left my corporate finance job and pursued football studies full time. All year round, all I do is watch/study football tape and analyze and tinker with data…and share my findings with my audience.

Our player projections and valuations for the NFL Draft, dynasty rookie drafts, fantasy football drafts – it's like nothing seen before in the industry – radically different and radically ahead of the curve in most instances. We try to backup every scouting position we take but also try to keep the presentation entertaining, and actionable for fantasy. If you read some of the free offerings, samples of our work here you'll see where we are coming from with our analysis."

Free RC's Articles

About College Football Metrics

A Moneyball Approach to Scouting NFL Draft Prospects - College Football Metrics for draft professionals and dynasty leagues.


College Football Metrics is a prospect research and player evaluation group in the model of a "Moneyball" approach. We have developed several algorithms/computer formulas to analyze, model, and grade college prospects looking ahead for their NFL usefulness, and star-potential.

For the past few years, we have been analyzing college and pro players for projected performance for private clients, for their Fantasy Football scouting. During the 2011 NFL Draft season we began to make our college prospect theories public, and due to the resounding request for more prospect research we are launching College Football Metrics to be our home for all of our research reports, rankings, and all things NFL Draft.

We look at college performance based on strength of opponent and individual physical measureables, and comparing that to our database of over a decade of college prospects at the same position, and their subsequent NFL performances.

We are not beholden to a mainstream approach; we are an independent research group trying to project player performance in a way you won't see anywhere else; and often defies all "conventional wisdom" (and is often proven right).



HAPPY Footballers






Times we were right