"Over a decade ago, I was a fan of the book and concept of Moneyball. I always wondered when that concept would hit the NFL, but I never saw much on it. One day, I started tinkering with some Moneyball concepts for my Fantasy Football activities because I was too busy with family and work to really watch all the games and read all the material for myself. What I did get from the sports media wasn't getting me anywhere – the same people all talking about the same things…and almost always wrong.
I started developing scouting formulas using the data an amateur could get their hands on and began testing and implementing it for my Fantasy Football strategy. When I started sharing my football work with people at work or friends/family – they wouldn’t leave me alone. I didn’t realize the love for Fantasy Football and the quest people had for new data. I started thinking there might be a bigger audience for my work.
I began publishing work online in my spare time, and it grew quickly. As fantasy grew and as I saw NFL teams starting to show interest in my work, I left my corporate finance job and pursued football studies full time. All year round, all I do is watch/study football tape and analyze and tinker with data…and share my findings with my audience.
Our player projections and valuations for the NFL Draft, dynasty rookie drafts, fantasy football drafts – it's like nothing seen before in the industry – radically different and radically ahead of the curve in most instances. We try to backup every scouting position we take but also try to keep the presentation entertaining, and actionable for fantasy. If you read some of the free offerings, samples of our work here you'll see where we are coming from with our analysis."